Tax Rules for Social Media & Promotional Income

Revenue has released an updated Tax and Duty Manual (TDM) offering guidance on how income from social media activities and promotional work should be taxed for both Income Tax and Corporation Tax.

The document sets out how these earnings are treated for tax purposes and details the compliance obligations for individuals and companies. Notably, income from such activities is taxable even when done on an occasional basis or when it is not the person’s main source of earnings.

Profits made from social media or promotional work fall under Schedule D for tax purposes. The TDM also gives practical examples, highlighting that if payment is received in the form of goods rather than cash, tax will still be due based on the market value of those goods.